In a world where there is a power hose of data and insights, how has that allowed marketers to be brave and challenge conventions to drive business growth? Have data and insights enabled marketers to take creative risks, bust pre-conceived myths and lead change?
Marketing is the engine of growth for business. But ‘old rules’ no longer apply – the media landscape has changed, and the people we market to have new expectations. With access to data, insight and technology marketers are now in a position to be able to change the conversation and thinking inside their own organization.
Join us on Wednesday October 3, 3.30pm on the Microsoft Stage to hear leading marketers from Diageo, Target & Gain Theory share their experiences from when they got it right and importantly when they got it wrong and how they overcame their failures and turned them into a success.
What you'll learn from this session...
- There’s no excuse not to be brave and change the playbook.
- The qualities needed of a marketing leader, regardless of industry, to lead change and bring people on the journey
- How do you change the conversation so that marketing is seen as an investment leading to business growth.
REGISTER YOUR INTEREST
Complimentary tickets to our sessions at Advertising Week our available to members of The Marketing Society if you would like to join us please contact Sophie who will reserve your place.
If you are not currently a member but are interested in finding out more about membership or our activity at Advertising Week please contact James who will be happy to help you.
ABOUT ADVERTISING WEEK
For one week, from October 1, the brightest leaders from the marketing and entertainment industry will join together in New York to share their visions, passions, and practices at Advertising Week.
From seminars and workshops led by some of the greatest minds in the industry by day, to world-class entertainment in some of New York’s most iconic venues by night – Advertising Week’s roster of events is like no other. There is so much to do and see - over 200 events across four days.
This event has now taken place