20 things we learned at Advertising Week Europe 2016
From the power of sound to stress to storytelling
- The best leaders have doubts and fears but they park them and get on with getting 'up to something'. Steve Radcliffe, leadership coach
- On mental health and stress: The quality of your relationships around you has a bigger impact on your mental health than stopping smoking.
- 'All business is personal. You negotiate with people not companies. Build trust not rapport. Rapport is nonsense.' Dick Mullender, former Scotland Yard hostage negotiator
- 'You don't have to have the answer as a leader. Talk things through with your teams. Ask good questions.' Steve Radcliffe, leadership coach
- 'Believe in the purity of your idea. Keep focused. Most of what I write (and do) is failure.' Abi Morgan, screenwriter
- On mental health and stress: When you go into a room do you put pressure into the room or take pressure out of the room?
- 'In our industry people don't look backwards to go forwards. It concerns me.' Sir John Hegarty
- 'In operator/manager mode it's about what you understand. In leader mode it's about what you're aware of.' Steve Radcliffe, leadership coach
- On how to sell great work: 'Convince the person you're selling to you're solving their problem not your problem.' Sir John Hegarty
- On passion: 'If you love something hang onto it for grim death. And keep buggering on.' Alex James, musician
- 'The ability all high performing teams have in common is the ability to brief and debrief. To learn what's worked or not.' Leadership learnings from the All Blacks
- 'Storytelling is a live thing. You have to recalibrate it all the time. Every single person is your audience.' Abi Morgan, screenwriter
- 'Appealing to the subconscious is crucial in branding. We can't make decisions without referring to our emotional memory.' Sam Crowther, Bauer Media, on the power of sound
- 'Creativity is an expression of self, of who you are. Great creatives are outsiders. They look and observe.' Sir John Hegarty
- On her work approach: 'It's important to be nice. It costs nothing to be kind. I enjoy spreading love and joy.' Daisy Lowe, model
- 'Blur's most successful song - Song 2 - took 15 minutes to write messing around. 90 per cent of success is turning up.' Alex James, musician
- 'What would you tell your younger self? 'If it's too good to be true then it probably is. Trust your gut.' David Haye, boxer
- 'You have to be optimistic to survive. Tough is the new normal.' Sir Martin Sorrell
- 'The artist is the voice that doesn't have to be managed. The one that's allowed to trip itself up.' Abi Morgan, screenwriter
- On mental health and stress: Elite performers need about 30 per cent adrenalin and resting the rest of the time. Right now we're more the opposite.