Congratulations to Sainsbury's, winner of Brand of the Year 2013

Congratulations to Sainsbury's, winner of Brand of the Year 2013

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In association with Marketing and Metro, sponsored by Tag

We're delighted to reveal that at The Marketing Society's Annual Dinner at the Roundhouse on 21 November, Sainsbury's were voted as Brand of the Year by over 900 marketers.

It was a close competition between a strong shortlist with four other brands - BT, EasyJet, O2 and Paddy Power. We'd like to thank you for voting, which helped create this shortlist.

Sarah Warby, Sainsbury's marketing director, commented 'We are all thrilled that Sainsbury's was named the Marketing Society's Brand of the Year. At Sainsbury's we talk a lot about our brand being the cumulative effect of what we all do, all 157,000 of us - not just what the Marketing team gets up to - and so it's great recognition of the hard work of all our colleagues. Our brand's strength comes from our consistency - staying focused on serving our customers and continually helping them to Live Well for Less. For my part, I'm extremely proud of my terrific team and the brilliant agencies we work with.'

Keep in touch with The Marketing Society's news and views from best practice to big ideas by following us on twitter, facebook and LinkedIn.

Winner, Sainsbury's - original shortlist of 20 brands below


Author: The Marketing Society
Posted: 25 Nov 2013
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