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Pioneering Spirit

With a budget of just GBP 180,000 and two of Hong Kong’s most famous icons, the two lions t

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At face value IKEA is a household name, popular within culture, and with a long record of creative marketing

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‘Purpose’ is an idea whose time has come. It should come as no surpris

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2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.

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The Art Fund charity was established in 1903 and has remained dedicated to its mission of securin

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The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries,

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In 2012 Kronenbourg 1664’s fortunes were not looking good.

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This is the story of how O2 showed that second-hand mobile phone customers don’t need to be

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We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H

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O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and h

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Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

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The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

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In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scot

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This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

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The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

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In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

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This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed

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