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Market Leader Archive

Dan Cullen-Shute's New Year plea is to 'stop trying to be brave'

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This is the year for action, writes Jo Arden

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The Challenger Project explore the five learnings from 2017 so that 2018 can be your year.

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'Is the industry under threat or on the brink of greater opportunity?' Possible London's CSO looks into the marketing headlines of 2017.

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Creative Culture explores 2017's best Christmas campaigns

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China’s livestreaming influencers are attracting huge audiences, writes Duncan Bell.

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Liz Lacovara reviews Andy Bird's book

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They may not remember what you did but they will never ever forget how you made them feel

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We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H

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Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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Creative Brief on the festive season, health care and the power of a tweet.

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'Modern lazy avoids emotional labor', writes Seth Godin

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Iain Valentine

Whitespace was founded in 1997 with a focus on digital and brand design.

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“Je Ne Regrette Rien”

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 'I'm as Mad as Hell, and I’m not Going to Take This Any More!’

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Turkey, togetherness and Chrismas slogans according to Vikki Ross

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