As Head of Digital and Communities at innocent, it’s Helena’s job to talk to people o
Brought to you by the Society and leadership coach and author, Andy Bird.
Event and award programmes must be inclusive and represent society.
Sheri Scott (more commonly recognised as Forever Yours Betty!) is a tangerine haired, glasses wea
If we don’t talk, all that’s left is fighting.
Stand-out campaigns inspired by women taking the driver’s seat in the Middle East
Is Ramadan on the marketing calendar of your brand?
Four work-life tips by Vikki Ross
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
A powerful combination of product development and inspired marketing that was true to the brand...
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
O2’s ‘customer first’ strategy and innovative marketing has made it a major player...
Speak up and be brave, every day.
Peter Reilly joined STV in September 2010 as Commercial Director.
Feeling stressed? Ask yourself these.
The best advice I ever got ……
A Chinese zoo passed off a Tibetan mastiff like this one as a ‘lion’. Read on for more examples of sham branding.
Pundits claim the great British High Street is ‘shutting down’, writes Salt of the Earth, Founder, Rebecca Moody.
Neil Mortensen is Director of Audiences, ITVplc where he has responsibility for ITV’s research and plannin
The research is in; Could embracing failure be better for your brand than success?