Giles Lury talks us through what inspired him in August, from the British Biscuit to moral dilemmas. 

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Another year, another electoral shock. Back in February, we at System1 Research asked 2000 people

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Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.

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Care a little more.
Show up.
Embrace possibility.
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I was in Vienna recently and attended a performance by the Spanish Riding School.

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When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that th

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There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the w

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We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H

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O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has

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2017 is my year of the idea.

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What comes to your mind when you think of “Korea”?  The Korean War, Samsung, Psy’s “Gang

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The reason for boxing gloves seems obvious enough.
To protect the person getting hit.

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Of all the different forms of popular culture, gaming is the one of the most full of misconceptions.

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“Why do you want to work for us?”  It’s received wisdom that a large part of any interview process
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In the world of advertising, it’s a generally accepted truth that diversity is, on a whole, lacking.

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As part of a new content series, we're asking members what's inspired them this month. For August, Creative Culture gave us theirs.

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