In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).
Historically the company had been a successful bottler for PepsiCo brands with 85% of sales in GB.
The vision meant a change in mind-set to being a great brand owner not only a great bottler with a change in capability to generate demand-led growth for own brands Fruit Shoot, Robinsons, J20 and Tango.
With ambitious plans to expand into international markets it was vital to consolidate into one way of marketing with a common language that was tailored to the company and that reflected an agreed understanding on how brands grow.
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