David leads Bright Signals team of digital creatives. They make content for brands. From words to video, from apps to interactive installations. Then they get it seen and shared, managing social media accounts that reach millions of fans. Everything Bright Signals do is structured around an agile marketing methodology that they've designed from the ground up to be fit for the digital age. We caught up with David ahead of our upcoming Inspiring Creativity event which is taking place in Glasgow on 7 September. What are the biggest challenges when it comes to using social media for business? The biggest challenge with social is gaining attention and engagement. Newsfeeds are packed full of things that people tend to care more about than brands. So we try to create content that people actually choose to spend time with. And even more so, that they choose to share with their friends.
Experiential marketing is on the rise with many marketers shifting towards experience-led activity to engage consumers beyond traditional methods. According to a poll by brand experience agency Freeman and data solutions research provided SSI, “Globally, 51% [of marketers] said they would spend more than a fifth of their budget on experiential in the next three to five years, compared to just 31% who do so currently. With this increase in providing real-world experiences, however, brands mustn't ignore the need to deliver quality experiences for audiences online. When there's no opportunity to touch, feel, taste, or smell something, sight instinctively becomes our most valuable sense. For millennials alone, visual content has become the new online currency - unsurprising in the Instagram era where 95 million photos and videos are posted to the channel every day.
Dame Cilla Snowball joined AMV BBDO in 1992 as the agency’s first New Business Director. Twenty four years later, she now oversees the 3 companies that comprise the AMV Group in the UK – AMV BBDO, Proximity and Redwood. Cilla sits on the boards of BBDO Worldwide and Derwent London plc and she chairs the Women's Business Council. She was awarded the CBE in the 2009 New Year Honours list for services to the advertising industry. We caught up with Cilla ahead of her appearance at our Inspiring Women Pioneering Spirit Award Dinner on September 21. What's your favourite thing about your role? Doing work that makes a difference with smart people. You’ve worked with some amazing clients. What have been your favourite projects to work on and why?
Each year our team at The Marketing Society Scotland compile an annual review of their best bits. Below we have a quote from our Scotland chair, Helen Campbell, and also new initiatives planned for 2017. You can view the full report below. 'The Society continues to grow from strength to strength - more events, more members, more participation. Which is essential as this community only works through the ongoing commitment, support and dedication of you, our membership, to drive change and inspire bolder leadership across Scotland. For that, we thank you.' Helen Campbell Head of Global Brand and Marketing Communications and Chair of Marketing Society Scotland New Initiatives for 2017
The Marketing Society has a vision to help build a world class marketing community in Scotland. A great place to study, work and invest in marketing. There is an extensive range of major events in Scotland from the Star Awards and the Amplify Marketing Festival to the St Andrew’s Day Dinner at the end of the year. Inspiring Minds is a development programme structured to promote best practice in the key areas of marketing – from briefing and planning to creativity and results. New Initiatives for 2017 Inspiring Women » working to promote an equal and prosperous marketing community in Scotland Industry Insights » hosted by leading member organisations providing insights into their industry Future Leaders » a programme of events to help develop the leadership skills of nominated Associate and Executive members destined for senior roles Talent Exchange » providing members with experience in other organisations, sectors & discipline Many of the leading organisations based in Scotland are Corporate Members.