The Reception


Must see


Inspiring Minds with Thomas Barta

I was delighted when the Marketing Society got in touch to ask if Whitespace would host the first event in the 2019 Inspiring Minds series with Thomas Barta. Having gained extensive insight from conducting the largest research study of over 8,600 leaders worldwide, I was eager to hear him share his thoughts on how I could become a braver marketing leader!  Marketing a creative agency is surprisingly challenging but I’m lucky enough to have a team of talented people to lead and Thomas opened the event by reminding us that great marketers are great change leaders.  A good marketer will have a broad skill set but a successful marketing leader is one that can create long term value by increasing the overlap between the needs of their customers, and their company.  

Q&A with Nikki Simpson

Nikki Simpson is the Founder and Director of the International Magazine Centre. Passionate about magazines and publishing, Nikki has worked in the industry since 2006. She was Business Manager at PPA Scotland for five years – the membership organisation supporting magazine publishers – before she launched the initiative to open an International Magazine Centre in Scotland.  Previously Nikki worked at political magazine publishers Holyrood Communications as their Marketing Manager; at the magazine publisher and content marketing company White Light Media as their Business Manager; and as the Regional Director of IoIC Scotland, the trade body representing the internal communications industry. She has also held roles with the Scottish Print Employers Federation, Scottish Newspaper Publishers Association and the Scottish Daily Newspaper Society. Hi Nikki, can you tell us a bit about the International Magazine Centre? The International Magazine Centre is a hub for the international magazine community and its affiliated industries of marketing, advertising, design, photography, journalism, data, events, illustration and more. 

Q&A with Ben Black

Ben is a Senior Content Producer at Sunshine Communications. He has years of experience in social media and content production, working with brands like Brewgooder and When In Rome Wine. Before joining Sunshine, Ben ran the social channels in house for a few companies in Edinburgh, then decided to start his own company called Get Give Creative, which offered social media support and consulting. What’s your golden rule? Always take someone up on a coffee.  Who has been your biggest influence? From friends and family, my uncle definitely set me on the path of working the media and marketing environment. My pal Alan Mahon is also doing incredible things so they both are right up there. Otherwise, I've learned a lot from reading Seth Godin and Dale Carnegie and they have had a massive influence on the way I approach marketing. What is your most hated business expression?

Q&A with John Booth

We caught up with John Booth, Director of Corporate Affairs and Marketing at Scottish Enterprise, ahead of the Inspiring Women in Business Conference. Tell us a bit about our partner event, the Inspiring Women in Business Conference and the session you’ll be chairing?

Insights with Edrington-Beam Suntory

As a commercials producer, I relish the opportunity to attend Marketing Society events as it gives me an insight into the planning, research and development stages of a campaign which, further down the line (normally via an agency), may turn up on my desk in the form of a script.  Edrington-Beam Suntory hosted an Industry Insights event at their head office in Glasgow and on arrival guests were provided with a beautifully mixed cocktail - as you’d expect from a group holding a world class portfolio of premium spirits. Gareth Brown, EBS UK Marketing Director, opened the event by welcoming guests and introducing the group, its brands and history. 

Editor's choice

Invisibility of queer women in advertising

Why is it that marketers find it so hard to recognise and embrace the nuances of gay women? Reassuringly, today there are some queer female faces visible in mainstream media - Rita Ora, St Vincent, Cara Delevingne, Kristen Stewart, Miley Cyrus... But interestingly, these women still look, to varying degrees, ‘feminine’' writes Forever Beta's Olivia Stancombe.


Behavioural Science 2019: the past, present and future

'In the last decade, behavioural science has, without question, become mainstream. It’s now over sixteen years since Daniel Kahneman won the Nobel Prize for Economics in 2002 for his work with Amos Tversky founding and developing the field of behavioural science.' By Crawford Hollingworth and Liz Barker of The Behavioural Architects.


10 things we learned from Debbie Hewitt MBE

'Many of us in our careers will have presented to a board, been grilled by some seriously fierce people and in some cases, we may get to be that director delivering the heat. Very few of us will have a career like Debbie Hewitt, a successful CEO turned “plural” non-exec Director and board chair.' Insight by Marketing Society's Alex Ricketts.