Editor's choice

Social norms and conformity - part 1

"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”

Man, I’m more than a woman

If brands leave gender targeting in the past where it belongs, they’ll find themselves creating products that really resonate with people today.

Event reviews

Leading with Talent

It seems like there’s never been a more precarious time to be a CMO. While average tenure has increased in the past decade, from...

Digital Day 2019 Review

The day had been in the Dentsu Aegis Strategy team’s diary for some time – Les Binet was arriving on Scotland’s fair shores. We’ve...

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Meet James Espey OBE

What is your most hated business expression? I hate the misuse of the word “I". Too many I men are too arrogant and thus myopic. A company is all about the people and the TEAM.