Marketing Analytics: The End of an Era?

After years of investment in marketing data analytics, many CMOs are frustrated and preparing to cut their losses.

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For Marketers in search of growth, China is calling

Global companies are putting more focus on markets or regions where there is greater growth potential.

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Eight Things to Know About Open Talent

Just as the future of the workplace is being reshaped, so is the future of how teams will be staffed.

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There's no point teaching advertising

Nowadays a ‘creative’ doesn’t have time to think, thinking just gets in the way.

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No laughing

Laughter is a powerful motivation but, in current advertising, laughter is looked on as trivial

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Sharing, storytelling and starting inside

All businesses should be talking about how to better balance profit against more people- and planet-positive behaviours

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Allyship and action

The last week has made the need for allyship and action feel more urgent than ever. We’ve seen horrendous news stories regarding women, dismal stats about the gender divide...

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How to use your time as your greatest form of value creation

How do you win at marketing? You find ways to create value.

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I love being a woman, but...

International Women’s Day comes but once a year. But, I’m a woman all year round. 

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Thinking of starting your own business? Be prepared...

It’s like that old story about Mike Tyson – “everyone has got a plan until they get punched in the face”.

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