Why marketers need to rethink 'brand purpose'

There has been a lot of discussion about ‘brand purpose’ in recent months. Debates have raged in social media and in the press about whether brand purpose is a valid marketing strategy...

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Game on! Cultivating a stronger remote workplace culture

The coronavirus pandemic has forced us to re-examine our methods of interaction as how we communicate has moved online. Even after nearly an entire year of disruption...

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What brands are missing about women and COVID-19

COVID-19 has done some interesting things to women’s minds and decision-making. As both a researcher and one tired Mom: I know. Can marketers respond? Of course. But it’s time for them to ask a whole new breed of questions.

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Supporting your team's mental health

In the past few months, we’ve all been under unprecedented pressure, self-isolating and working remotely during a pandemic.

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A new world of remote meetings

Readers with long memories might remember that I once wrote a book about how awful business meetings were, and how much better it would be if we did things differently.

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Why the brave money is on women's sport

Going it alone: Women’s Six Nations is stepping out from its ‘big brother’s’ shadow, with a newly defined, distinct identity.

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If you don’t have time to innovate in 2021, think again

I first heard the phrase “DBK” around 10 years ago in Facebook’s new and fast-growing London office, its first office outside the US.

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Eternal Wednesday

Movies have always been huge for me. To the point that I have made a list of the 250 most important movies in my life, and I use this list almost as guidance...

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What’s really going on with consumer behaviour...

and how you can leverage it in 2021. Words by Matthew Waksman, CSO of Love or Fear, the agency that combines clinical psychology and creativity.

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The awkward truths revealed by covid

Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model and shone a bright light on perceived wisdom.

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