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From crony to conscious
Space Doctors came together to knock heads about the impact of politics in the world of brands, meaning and culture. With Capitalism’s approval rating dipping;...Read more
The Power of Customer Habits
From cleaning our teeth in the morning through to the ritual of going to bed, we don't decide everything afresh each day but instead deploy...Read more
Learning to code is not just for programmers
As technology and digital tools have evolved over the past few decades, so has marketing strategy.Read more
Beware the career lifeboat
I recently got myself a new job. You might have seen it in Campaign. My mum certainly did (I sent her two copies).Read more
Work-life balance. Or muffins vs. cakes.
You have two muffins. Lucky you. In your left hand, your ‘work’ muffin. In your right, the ‘life’ muffin. Traditional thinking would have us believe...Read more
Do you listen to research or your intuition?
Successful customer-led organisations tend to be confident. They’re happy to lead the market because they understand...Read more
Becoming a Customer-centred leader
The key idea I’ve been exploring in this blog over the past couple of years has been that of customer-centred leadership.Read more
The 3 gifts of advertising leadership
This Sunday evening, the usual family debate about whether to watch Downton Abbey or Homeland was unusually won by the Downton contingent. Although I was...Read more
The Barefoot Insighter scrutinises the internet
Online feels rather squishy underfoot to the barefoot insighter. I’m no luddite believe me. But we need to put the internet into context.Read more
Are we the unhappiest workers ever?
If those days are spent doing something you don’t love with people you don’t like and/or in an environment that depresses you.....Read more
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