transform

Accelerate: Transformational Den - Living with Covid

12 November, 9am to 12pm

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Three-hour workshops for senior leaders wishing to discuss, debate and learn more on a specific marketing specialism alongside their peers in a confidential space.


Overview
Open programme for CMOs/Marketing Directors
Three hours
More topics coming soon

Our Transformational Dens are designed specifically for CMO and Marketing Director level. We know from our senior members that leadership can be lonely. And that something magical happens when a group of like-minded marketers are given the space to share challenges and learnings with one another. Our Dens offer structured thinking time and space away from the office in a safe environment with other senior marketing leaders. Each Den will focus on a specific marketing specialism and be led by an industry expert.

Using a one-to-many format, each session allows delegates to connect, share experiences and work through scenarios with peers.  Delegates will be provided with the tools, frameworks, and practices to help navigate the challenges ahead, enabling everyone to lead, negotiate and influence at their level.  

And in true Marketing Society tradition, we promise you’ll expand your global network of like-minded connections.

The content is interactive and engaging and will allow deeper thinking on how to pivot, adapt and fast track new strategies and while helping accelerate your career – all delivered by seasoned experts in their fields.

The first transformational den we're running is below...


Living with Covid - driving transformational change

“A crisis is a terrible thing to waste.” Paul Romer, Stanford economist
 
The coronavirus pandemic has been the biggest global disrupter of our lifetime. Barely a single aspect of our lives has been left untouched and how we deal with the impact of the challenges it has posed will have a lasting effect.
 
This fast-paced workshop is designed to tackle the outcomes of the pandemic. It explores some of the opportunities and challenges that coronavirus brings, and some of the changes that marketing leaders should consider going forward.
 
Delegates will:
Step back and see the bigger macro trends created by Covid
Assess which are most likely to affect their business either positively or negatively
Brainstorm ways to capitalise on or minimise these trends
Agree which actions to put in place to build strong business growth during and after Covid


Part 1 – Innovation
With the desire for businesses to perform well again, the need for agility has never been more important. Through this session we will assess some of the innovative products, services or business models that will grow as a result of Covid, as well as look at which trends are here to stay and which will recede if and when we get immunity.  
 
Part 2 – Brand Building
“Covid has reminded CEOs that trust is the most powerful attribute a brand has and must be treated with the greatest of respect.” Morgan Stanley
 
More than ever before, marketing’s role in building brand trust is vital to a company’s future success. In this session, we’ll look at how strong brands have built trust in the ‘new normal’, and how to keep your brand relevant and on consumers’ favourite list. Additionally, we’ll look at how to build strong brand communication efficiently in this difficult economic environment.
 
Part 3 – Team Building
Covid has changed the way we lead – both upwards and downwards. In this session, we will look at ways to be an inspirational and effective leader in this ‘new normal’ – as well as capitalise on the new ways of working to create faster, leaner, more effective teams. We will also look at the ways to use this unprecedented level of disruption to embrace new opportunities.  


Delivered by Ruth Saunders, Managing Partner, On Point

Ruth’s 25+ years of experience in customer, marketing and brand strategy has helped clients from a range of industries around the world develop and implement innovative marketing strategies that deliver tangible business growth.  Her work includes streamlining brand portfolios, developing innovative brands from scratch, creating new brand positionings for growth, optimising the customer and brand experience, increasing marketing spend effectiveness and developing segmentations.

She is also a trainer, speaker and coach – and author of two books: ‘Marketing in the Boardroom – Winning the Hearts and Minds of the Board’ and ‘Female Entrepreneurs – The Secrets of their Success.’

Previously, Ruth was a Marketing and branding consultant at McKinsey, Prophet with previous roles at Saatchi & Saatchi, Procter & Gamble and Mars.


Book your place now via the button below

Members £595
Non-members £795 - register your interest here

 

Choose from a range of ticket options on our booking page

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Speakers

Ruth Saunders

Managing Partner, On Point