Unlock your innate originality with exclusive insights from Kevin Chesters' latest book, The Creative Nudge.
Kevin has spearheaded creative strategy at global advertising giants including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. In this session, hosted by our New York Co-Chair Jason Chebib, he shares irreverent and actionable insights around creativity and 'nudge theory'—a behavioral science that reveals small changes can have a big impact, on our thinking and in our businesses.
In Kevin's words, 'unfamiliarity is a neurological double espresso'. Discover a new method sure to help you shake things up and stand out, and pose your questions to Kevin during our Q&A.
Timings: 12pm (EDT), 5pm (BST), 8pm (GST)
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