Our first Trendspotting (Strategy) event of the year will take place on Thursday 16 June at the University of Edinburgh Business School from 09:30-12:30.
Value vs Values – What role for purpose-led brands during a cost of living crisis? Is brand purpose a luxury people can’t afford when they’re worried about heating their homes? Or are purpose-led brands now the expected norm, and people will continue to value doing good enough to pay a little more for it.
Sustainability – It’s a timeless truth that people get distracted from what’s really important in the long-term by what feels urgent now. How can we focus attention on the larger long-term climate crisis and sustainability issues and is there a way of framing the changes required more positively?
Behavioural Science – How can a better understanding of brain science and bias and in-built human behaviours be used by marketers to create more engaging and effective work?
SPEAKERS & PANELLISTS
Maddy Sim, Strategy Partner, Carat
Rob Mathie, Founder, On the One
Professor Graeme Macdonald, University of Warwick
Kirstie MacDonald, Director of Insight & Sustainability, Material
George Kyle, Head of ESG, C&C Group
David Craik, Founder/MD, Bright Signals
Gill Wylie, Head of Planning, Frame
Chaired by Rod Gillies, Brand Director - The Dalmore, Whyte & Mackay and MSS Chair.
As places are limited, we encourage you to book your place now to secure a spot. The event is free to members (2 attendees per organisation) who also get priority booking by clicking on the BOOK NOW button below.
A light lunch is included at 12:30.
Non-members are welcome with a ticket cost of £35 + VAT - please book here.