This week drew from the client, media and broader cultural communities with a focus on key business drivers that shape and influence the global advertising industry.
By day there was an extensive list of thought leaders appearing on stage at Ronnie Scott's and BAFTA and by night many special evening events at some of London's most iconic venues.
With so much to do and see it was difficult to attend everything with over 200 events across 4 days, but we made sure we went to as much as possible. For reviews from our members browse Advertising Week content in our Clubhouse.
Like last year, we hosted (and partnered on) a number of sessions throughout the week. Details below. (And you can see the full list of the panels, debates and talks we hosted in 2014 here.)
Winners: And how they succeed with Alastair Campbell in association with Bookomi
Monday 23 March, 9.30am, St James's Church, Piccadilly
Alastair Campbell knows about winning. As Tony Blair's chief spokesman and strategist he helped Labour win three consecutive elections. He opened Advertising Week Europe with his thoughts on winning; sharing his experiences with world leaders, Olympian heroes and billionaires. Alastair was in conversation with Bookomi's Richard Kilgarriff (@bookomi) and copies of his new book were given out (courtesy of the Society) free to attendees. The event was part of The Marketing Society's Legends Series celebrating individuals who have made history.
While researching his book, Alastair Campbell realised that the world of politics could learn a lot about winning from business and sport. He spoke to Richard Branson and John Browne about risk, Paralympian Tanni Grey-Thompson about resilience and Garry Kasparov about strategy. He quizzed the Mercedes F1 team about the way they used data and interviewed US Vogue editor, Anna Wintour about leadership.
Programmatic – Pain or panacea? RadiumOne session in partnership with The Marketing Society
Monday 23 March, 2.45pm, ADARA stage, Newsroom, 196 Piccadilly
Is programmatic just the emperor’s new clothes or the panacea marketers have been waiting for? Here we heard from an esteemed panel of clients and ad tech leaders who discussed and debated the issues and opportunities in the new era of media trading. What is it? Who is doing it well? What do clients really think? Why is there a perceived problem? What does the future hold? Our panellists included: Dominic Grounsell (Sales & Marketing Director, More Th>n), Louisa Wong (Chief Commercial Officer, Amnet Global), Noel Penzer (Managing Director, AOL), and Dawn Paine.
RadiumOne Leadership Breakfast: Will data make the difference at RWC 2015?
Thursday 26 March, 8am, Ronnie Scott's Jazz Club (super delegates and/or invite only)
Leading TV presenter Gabby Logan returned to ask a panel of rugby experts if data is really delivering a seismic shift in the game of rugby union - both on the pitch in terms of performance and off the pitch commercially with brands. What does the new data play mean for teams, brands and players as we approach RWC 2015? Will it take England to World Cup glory or is it just analysis paralysis?
View the full calendar of events on the Advertising Week site.
Remember you can keep up to date with all the latest from Advertising Week, including evening events that feature A-list talent and fantastic networking opportunities follow @AW_Europe.
Highlights from last year