As part of The Marketing Society launch in New York, we hosted a brave and uncomfortable thought leadership session during Advertising Week, of which we were a global partner.
MARKETING SOCIETY SESSION
What is the elephant in the room?
Wednesday 27 September, Bing Stage, 3pm.
What do clients really think? What are we not discussing as an industry that we should be?
With a group of top marketing leaders we found out, in an uncomfortable session with bravery and truth. Hosted by our Chief Executive, Gemma Greaves, we were joined by a selection of Founding Members:
Rashmy Chatterjee, CMO, IBM
Jason Chebib, VP Consumer Planning, Diageo
Michelle Froah, VP Marketing Excellence, Samsung
Angela Ceccarelli, VP Marketing, HSBC
We asked each speaker to talk for five minutes from the heart, illustrating a challenge relating to their ‘elephant’ which they have faced in their leadership journey before we opened up questions to the audience.
About Advertising Week
For one week, from 27 September, the brightest leaders from the marketing and entertainment industry join together in New York to share their visions, passions, and practices at Advertising Week.
From seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in some of New York’s most iconic venues by night – Advertising Week’s roster of events is like no other. There is so much to do and see - over 200 events across four days.