The Marketing Society are coming to New York. For the past three years we've partnered with Advertising Week Europe in London and now we come to New York - as part of our launch into the States.
During the week we'll be hosting a leadership lunch, a panel on being brave, and a lunch on politics and advertising.
THE MARKETING SOCIETY LEADERSHIP LUNCH
Wednesday 28 September, 12.30pm, Lambs Club
The Marketing Society - in partnership with Gain Theory - are bringing together an intimate group of client-side CMOs to discuss the key challenges facing our industry. This lunch is invite-only.
HOW TO BE BRAVE IN BUSINESS
Wednesday 28 September, 4.15pm, Bing stage
Being brave is the secret to bolder marketing leadership. Being brave means asking uncomfortable questions. It means saying what needs to be said. It means being curious and always seeking out opportunities. Being brave is the key to bolder marketing leadership. Join us as we take a candid look at the key characteristics of successful leadership in today’s brave new world. Not for the timid.
Three speakers with three perspectives on being brave. The industry perspective from Aline Santos, Exec VP global marketing Unilever on ‘unstereotyping’, a new initiative that is transforming the way we see women. The personal perspective from Alison Orsi – VP campaign and marketing, IBM on championing difference and how she introduced a new way of working through agile methodology. The educational perspective from author Thomas Barta who has conducted research to conclude how brave we can be at work without getting fired. This is how we learn to become better, bolder marketers.
THOMSON REUTERS LUNCH
Thursday 29 September, 12pm, Thomson Reuters - 30th floor
For decades, ad strategists have played kingmakers in presidential campaigns. In 2016, however, upstart candidates like Bernie Sanders and Donald Trump used social and free media to upend the American process and fund formidable campaigns. Compounded by new user behaviour and habits, the traditional approach to reaching voters and contributors is likely forever changed.
The questions now: Do candidates still need the great minds of the ad industry? Can those great minds adapt to deliver results in a new age of political messaging?
About Advertising Week
For one week, from 26 - 30 September, the brightest leaders from the marketing and entertainment industry join together in New York to share their visions, passions, and practices at Advertising Week.
From seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in some of New York’s most iconic venues by night – Advertising Week’s roster of events is like no other. There is so much to do and see - over 200 events across four days.
Join the conversation #AWNewYork
View our upcoming events, bookings open for our Global Conference now.