For the sixth consecutive year, The Marketing Society will be hosting a special day during the Edinburgh Festival to offer our members something a bit different - four fantastic events in one festival day:

• The Ogilvy Lecture with MT Rainey
• The Badger Debate
• Pioneering Spirit Awards: Clients vs Creatives 
• Mad Men & Women Drinks Party

Registration starts from 12.15pm

The Ogilvy Lecture in association with Ogilvy & Mather
University of Edinburgh Business School, George Square | 1pm-2pm

This annual lecture is a tribute to David Ogilvy, who went to school in Edinburgh before setting up Ogilvy & Mather New York and developing one of the biggest advertising networks in the world. His books on marketing and advertising are still highly regarded both by academics and practitioners. The David Ogilvy era on Madison Avenue is now celebrated in the Mad Men TV series.

Delivering this year's Lecture is MT Rainey, Deputy Chair of Channel 4, and an NED of Pinewood Studios, Hays plc and corporate affairs company Charlotte Street Partners. She is also Vice Chair of Creative Skillset, the Sector Skills Council for the Creative Industries, Co-Chair of the Development Board for WW1 Centenary arts commissioning body 14-18Now and a Board member of Glasgow School of Art Development Trust. MT was founder and CEO of top UK advertising agency Rainey Kelly Campbell Roalfe/Y&R which is now part of the WPP group and before that spent 8 years in the U.S. as Planning Director at Chiat/Day working with Apple and other first generation Silicon Valley companies. She was Chair of digital strategy agency Think from 2008 to 2015. In 2008 she launched social enterprise horsesmouth.co.uk which is a safe online network for informal mentoring, now with over 100,000 members. She is a former Chair of the Marketing Group of Great Britain and a former President of The Thirty Club of London and is a regular speaker on communications, media and digital issues. She was recently honoured with an OBE for services to Advertising in the 2015 Queen’s Birthday Honours List.

The lecture will be introduced by Fiona Gordon, Group Transformation Director, Ogilvy & Mather Group UK.

The Badger Debate
University of Edinburgh Business School, George Square | 2.30pm-3.30pm

The Badger Debate is named in memory of Kenny Harris. Kenny was one of the great characters in the marketing community and a passionate and champion debater who, with his black and white beard was affectionately known as “The Badger”. Kenny believed that debating was a key skill for marketing professionals who need to make more of an impression in the boardroom especially when challenged by MD’s and FD’s.  Kenny was a great supporter of The Marketing Society and was an inspiration to many.

Motion: gender equality quotas lead to better performing boards

For
Garry Lace, Stirling University and Clare Smith, Scottish Government

Against
Roisin Donnelly, formerly P&G and Chris Marsh, RBS

Chaired by Hugh Burkitt, CEO, The Marketing Society

Meet the Debaters

Pioneering Spirit Awards: Clients v Creatives
University of Edinburgh Business School, George Square | 3.50pm* - 5pm

In this client vs creative event, each team will champion a set of Pioneering Spirit Award ideas and the audience will determine the overall winning idea and more importantly, the winning team.

Clients
Beth McMillan, Edrington
Michael Doran, Sainsbury's Bank
Petra Cameron, RBS
Steve Borley, SQA
Jo Coomber, Dobbies

Creatives
Neil Walker, Whitespace
Eilidh McDonald, Frame
David Guy, Guy & Co
Pete Martin, The Gate Interactive
Marie Storrar, Spring Corp

The event will be chaired by Julian Boulding, President of thenetworkone.

The Pioneering Spirit Award has been developed using award winning marketing ideas from across the world as a source of inspiration. Over the past year we've assessed inspiring ideas at a programme of dinners sponsored by Cutty Sark in a range of international cities including Sao Paulo, Hong Kong, Istanbul, Dubai, Austin and Cannes. We also use this initiative to help build a leading global network of marketers with over 400 judges now part of our international panel. 

*please note earlier start time

Mad Men & Women Drinks Party
Assembly Club Bar | 5pm - 7pm

What’s a festival without some social drinks in one of the coolest bars in town? The Mad Men & Women Drinks Party is a who’s who of the industry and a networking event not to be missed. Ask one of our hosts for an introduction to anyone on the guest list.