Bravery is a rally close to our hearts – but in an age where “80% of CEO’s are unimpressed with their CMO” (thanks to Andrew Clarke, Mars for the statistic) just how can we transform words into action?
We brought our flagship conference to New York for the first time with the aim of answering this question. To help us, we were joined by a number of outstanding speakers, who shared their experiences and motivated our audience to assess how they could inject a little more bravery into their own lives.
Margaret Molloy, Global CMO of Siegel+Gale and Chair, The Marketing Society New York, hosted our first Brave Conference in the recently launched New York hub. Her thoughts?
'If a decision doesn’t feel uncomfortable it’s probably not brave’.
From Elissa’s account of the young Bosnian paraplegic she helped to learn to walk again, to Madonna’s triumph within her #womenarenotobjects campaign after suffering a devastating family loss, we discovered that being human is at the heart of bravery. The lineup included:
Madonna Badger - Chief Creative Officer and Co-Founder, Badger & Winters
Will Dean - Founder and CEO, Tough Mudder
Michelle Froah - Vice President Marketing Excellence, Strategy & Integration, Samsung Electronics America
Andrew Clarke - Chief Marketing & Communications Officer, Mars (this session was streamed from London)
Elissa Montanti - Founder and Director, The Global Medical Relief Fund for Children
For more information about the Society in New York please email Alasdair Hall-Jones, Head of Global.