This year our Industry Insights sessions have taken us from Hibernian FC where we discovered how they use the beautiful game to inspire social change to Material where we explored how to use insight to design consumer experiences in the live event space.
At this Industry Insights with Denholm Associates, we focused on building strong employer brands to ensure we attract, retain and develop marketing talent in Scotland.
Our speakers reflected on the role of all employees to help develop perceptions of their employer as a strong brand and as great place to work:
Liz Engelsen – former Head of Consulting and Strategy, Interbrand New York/London
Jim Coates – Commercial Director, Velux
Andrew Dobbie – Founder, Made Brave
The event provided valuable insights from both an employer and employee perspective.
Industry Insights events are free to members and their guests but must be booked in advance.