Three top B2B marketers talked strategies that helped their brands win significant extra business in well established markets. Hiscox, Shell and Accenture joined us for a lively conversation.
Being bold and taking risks
We heard how these brands took risks with bolder marketing strategies in order to be entrepreneurial and gain market share. Business journalist Ray Snoddy quizzed our panel of marketers.
We'll continue to discuss and explore the B2B agenda among fellow leaders and thinkers, all of whom have experiences to share on B2B marketing.
Injecting innovation into B2B
The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current issues and build a network of peer support in an industry that is typically skewed with a consumer focus.
At our previous B2B Marketing Excellence Workshop in 2011, members from The Marketing Society reflected on their unique B2B challenges within The Marketing Society streams: Digital, Customer, Growth and Green. Read a review of findings from the B2B Think Tank.
Want us to profile you? If you'd like to be profiled as a B2B marketer please contact the team to ensure you receive relevant invites and communications.
Join the conversation on twitter #innovatingB2B