It’s easy to talk about the things that are going well, but no one likes to talk about the key challenges in our industry. What’s the elephant in the room that CMOs aren’t talking about? What are the challenges that we only just scratch the surface with? How can we affect our industry on a bigger scale?
So rather than talk about the same old subjects, we passionate about uncovering the Uncomfortable Truths that people aren’t discussing and digging deeper into these everyday challenges.
As a former President of The Marketing Society, Keith leads marketing for Unilever globally (the world's second largest marketing budget) and was the brains behind Unilever's sustainability plan, which pledged to double growth while having a positive environmental impact. We're delighted that Keith led the 'uncomfortable' discussion and asked guests how The Marketing Society could best bring value to the marketing community in New York.
Following the launch of our International Marketing Leaders Programme in September/October 2016, we are keen to explore the American market in 2017, and this insight will give us a brilliant starting point to set the agenda for New York.
Join the conversation #KeithWeed.
If you would like to find out more about our The Marketing Society and our international expansion, please get in touch with Alasdair Hall-Jones.
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