The Inspiring Minds programme is designed to inspire bolder and better marketing leadership by addressing key topics and issues for marketers by connecting them to expert speakers, case studies and workshops.
Inspiring Briefs addressed how clients and agencies can work better together to create great briefs that result in winning campaigns. It takes imagination to create and communicate something that is meaningful and to do it you need an inspiring creative brief. This session will help our guests to develop skills in creating winning briefs and delivering winning campaigns.
We are delighted to hear from speakers Paul Monteath of The Digital Co, Dr Libby McGugan and Petra Cameron of RBS. Keli Mitchell of Frame chaired the event.