This session will feature some of the Star Awards winning campaigns from 2018 and will focus in on their results. What systems, approaches and methods did they use to track and measure results? How did the results throughout the campaign help to determine it’s focus and did the results throw up anything unexpected? Campaigns we will look at include:
- Frame & Envirofone - Totally Makes Sense
- Republic of Media and The Scottish Government - NCSII: The Sting and The Lesson
Also joining us is Lindsey Clay from Thinkbox, who will talk on Profit Ability. In a nutshell, Profit Ability’ has, for the first time, quantified the total volume of profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. Using Ebiquity’s and Gain Theory’s databanks of existing, client-funded data, it analysed over 2,000 advertising campaigns across 11 categories to benchmark all media’s profit-generating performance, both in the short- and long-term. It also provides guidance on the likelihood of returns of different types media investments.