Chaired by Helen Campbell, Head of Global Brand and Marketing Communications at VisitScotland, Business Leader members and their guests are invited to take part in judging 10 award-winning gender equality ideas.
We're delighted to announce our keynote speaker for the evening is Cilla Snowball, Group Chairman and Group Chief Executive of AMV BBDO. Read our interview with Cilla here.
Once you have confirmed your place we will send you a judging link the week before the dinner where you will be asked to pre-score the ideas online based on the following criteria:
Is the idea bold or brave and ground breaking?
Is the idea leading – innovative, original?
Is the idea inspiring – did it excite you?
Was the idea well executed – planned and delivered?
Would it have been effective – in your opinion?
The exercise will only take one hour and we promise it will be an inspiring experience.
The dinner will take place on Thursday 21 September at The Glasshouse and a ticket includes a welcome drink, three course meal and wine as well as fantastic views on the terrace overlooking Calton Hill.
About The Pioneering Spirit Award: The Search for Inspiration
The Pioneering Spirit Award has been developed using award winning marketing ideas from around the world as a source of inspiration. We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them on line before discussing at a series of dinners.
Over the last four years, we have arranged PSA dinners and events in numerous cities across the world and we now have 400 judges on our international database who score 10 new campaigns every 3 months. Over the last few years, we held events in Athens, Lisbon, Madrid, Bilbao, Helsinki and Austin - as well as closer to home in Edinburgh and Glasgow. We look for pioneering marketing ideas that are bold, leading and inspiring as well as being well executed and effective.
For the full archive of ideas please visit the Pioneering Spirit Award website.