Brands, academia and the communications industry have launched this landmark initiative to fuel business success.
World-renowned clients, including HSBC, PepsiCo, Sky and the Government, have united with agencies and academia to launch Effectiveness Week, a unique initiative to champion marketing effectiveness.
The collaborative programme will focus on championing evidence-based, decision-making to drive the growth of brands.
It has been instigated by the IPA and is now supported by 12 industry associations and their respective members. The initiative is guided by a cross-category advisory board of today’s leading brand marketers and four centres of academic learning.
There will be a two-day strategic conference at BAFTA on 1 and 2 November, centred around the big questions and challenges impacting brand performance today.
This will be supported by a range of satellite events and immersive workshops run by the programme’s industry associations and sponsor partners.
The IPA Effectiveness Awards will also take place on the evening of 2 November and tickets for Effectiveness Week as a whole are now on sale. Further information and how to participate is available at: www.effectivenessweek.com
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