We picked the brains of the winners of The Marketing Society Awards for Excellence 2012.
Three winning brands presented three distinctive case studies from the 2012 awards. it was our member's chance to soak up insight and inspiration for their own work.
We heard from Alistair Macrow, Vice President of Marketing for McDonald’s, winner of the Grand Prix, Christopher Macleod, Marketing Director for Transport for London, winner of the award for Customer Insight, and Fiona Marshall, Head of Womenswear for ASOS, winner of Best Leading Edge Thinking.
We analysed just what took the judges’ breath away about the work of these three top brands, and sent our members away inspired to enter the 2013 awards.
You can read a round up of top tips on creating an award winning paper which were shared last night on our blog. Including Hugh Burkitt's ‘7 Steps to winning heaven’.There will also be a video of the presentations in our Cinema coming soon.
We would love to know what were the key points you learnt at our Award Showcase. Please add your comments to this page or tweet us using the hash tag #AwardShowcase.