Our leading member organisations host the sessions to share recent projects or initiatives that can inform, inspire and spark conversation.
The next event is hosted by Frame and takes place on Thursday 16 August in Glasgow.
The start of the end of the smart phone era and what that means for consumer behaviour and how brands connect with the next generation.
We are the generation addicted to our smartphones. As we’ve gotten smarter and new tech continues to change how we live and how we communicate, we’ve arguably got stupider too. But we’re now waking up to the fact that we’ve been sucked down the rabbit hole of our phones.
We believe an overall generational consumer behaviour is set to change as we enter the start of the end of the smartphone era. And this has implications for how brands communicate and build relationships with consumers in the future.
Trendspotting events are by invitation only. Please register your interest if you would like to come along.