We’re an industry built on affecting human decisions, but there is still much we don't know about how people make decisions, and how to apply behavioural change to our practices.
Join us for an afternoon where we dive in to the worlds of psychology, evolutionary science and behavioural economics to see what we can do to make our marketing more appealing and effective.
Chaired by Ken Dixon, Planning Director at The Union, speakers include Ross Macdonald, Planner, The Union and Richard Shotton, Author, The Choice Factory.
Richard will talk about how creatives and planners can apply behavioural science to their roles.
Ross Macdonald, The Union
Richard Shotton, The Choice Factory