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Welcome to our annual round-up of the brands and businesses we think are going to make the biggest impact in 2017. Covering categories as diverse as fitness, finance and football, and from new start-ups catching our attention to $16bn mega challengers we can't ignore - here's this year's 20 Challengers to Watch.

If you work in a creative agency the chances are that you spend a lot of time in creative reviews. You know the ones I mean. The rather crowded affairs of the entire team sitting about for what seems like days endlessly reviewing idea and idea from team after team until you find the magic. Or just keep going.

Despite a landmark judgement giving transgender people equal rights in India they continue to be ostracized

Amanda-Mackenzie-Chief Marketing-Officer-Aviva
Amanda-Mackenzie-Chief Marketing-Officer-Aviva

The first module is a highly stimulating three days which kick off the Marketing Leaders Programme with an introduction into Marketing Leadership from three perspectives: leading the business, leading people and teams and leading in practice.

Vivat Bacchus
Vivat Bacchus

A spirited conversation about inspiration, life and leadership between marketing author Alan Mitchell and John Lewis’s director of marketing, Craig Inglis, at Vivat Bacchus, London. 

Roisin Donnelly
Roisin Donnelly

Held at Shoreditch House, chaired by Rosin Donnelly Corporate Marketing Director of P&G and our President during 2010 - 2011, these digital dinners are quite informal occasions where everyone participates in a discussion, whilst enjoying some delicious food and drink. Guests around the table included Ian Armstrong Honda, Sar Arshad Vodafone, Dominic Chambers LG Electronics and Nimai Swaroop RBS to name just a few.

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Last year, CES was most aptly described as more of an evolution than revolution. The reverse is true in 2017. This year’s event was a complete game-changer. Behind the high-profile, attention-grabbing gadgets is a very clear commentary on how voice recognition, artificial intelligence and smart technology have combined to irrevocably change the relationship between brand and consumer for the better.

Oslo is my hometown; and although I haven’t lived there for a while I try and go back as much as I can.

We're expanding, with a hub of the Society in New Delhi launching in 2017.

This week we meet the Regional VP Communications at Tetra Pak Export.

What’s your golden rule?
Life is a journey on a speed train – look out the window, laugh a little and enjoy the scenery before the next stop.

As ever, the 2016 Marketing Society annual conference was awash with fantastic speakers.

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