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The latest #fakenews is that Waterstones have opened “unbranded bookshops”.

There’s no arguing Donald Trump the candidate had a distinct brand.

But now that he’s president, Trump’s brand needs to shift.

Can he cross the brand gap?

This is a piece featuring Faris Yakob talking about data, as he worked with an agency and production company in South Africa.

Over 350 members joined us at our Annual Conference. We heard inspirational stories from Sir Ranulph Fiennes  and Dame Ellen Macarthur and great insight into the financial industry from Jayne-Anne Gadhia, Alistair Lukies and David Wheldon as well as lots more insightful and engaging speeches from McLaren, Disney and UK Athletics to name just a few.
Amanda-Mackenzie-Chief Marketing-Officer-Aviva
Amanda-Mackenzie-Chief Marketing-Officer-Aviva

The first module is a highly stimulating three days which kick off the Marketing Leaders Programme with an introduction into Marketing Leadership from three perspectives: leading the business, leading people and teams and leading in practice.

Vivat Bacchus
Vivat Bacchus

A spirited conversation about inspiration, life and leadership between marketing author Alan Mitchell and John Lewis’s director of marketing, Craig Inglis, at Vivat Bacchus, London. 

Roisin Donnelly
Roisin Donnelly

Held at Shoreditch House, chaired by Rosin Donnelly Corporate Marketing Director of P&G and our President during 2010 - 2011, these digital dinners are quite informal occasions where everyone participates in a discussion, whilst enjoying some delicious food and drink. Guests around the table included Ian Armstrong Honda, Sar Arshad Vodafone, Dominic Chambers LG Electronics and Nimai Swaroop RBS to name just a few.

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Last year, CES was most aptly described as more of an evolution than revolution. The reverse is true in 2017. This year’s event was a complete game-changer. Behind the high-profile, attention-grabbing gadgets is a very clear commentary on how voice recognition, artificial intelligence and smart technology have combined to irrevocably change the relationship between brand and consumer for the better.

This week we meet Market Manager, Americas of VisitScotland.

What’s your golden rule?
Follow your heart, it never lies.

Oslo is my hometown; and although I haven’t lived there for a while I try and go back as much as I can.

We're expanding, with a hub of the Society in New Delhi launching in 2017.

This week we meet the Regional VP Communications at Tetra Pak Export.

What’s your golden rule?
Life is a journey on a speed train – look out the window, laugh a little and enjoy the scenery before the next stop.

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