With over 15 years’ experience from both client and agency side, Anneli is a true digital marketing expert with a track record of delivering exceptional results. She joined iProspect from DigitasLBi where she held a range of positions over 10 years, most recently as Client Partner where she led a large portfolio of global brands.
Having joined iProspect in November 2016 as Managing Director, Anneli is now responsible for the management, development and growth of iProspect Edinburgh.
She is a true strategic partner with clients, understanding their business and helping to find solutions to their business challenges. Anneli’s approach combines best-in-class technology, data and creativity to create award-winning, high performance campaigns that drive business performance.
Her goal is to create the best agency to work for that delivers the best possible results for their clients. Accordingly, iProspect has been nominated for Digital Agency of the Year at the ScotlandIS Digital Awards and nominated for two awards at the Marketing Society Star Awards.
Anneli’s motto is “anything is possible’. She has run ten marathons, ran 55 miles from Glasgow to Edinburgh and raced 105 miles across Scotland. Last year she medalled for Scotland in the Commonwealth Powerlifting Championships, became ‘Best Female Lifter’ at the Scottish Masters and broke 3 Scottish Records.
She uses the same motto when it comes to business and challenges the status-quo in a quest to drive the business forward. This is evident by the many initiatives she has on the go from organising events to the roll out of new products such as iProspect Core, the new A.I.-Powered Optimisation Engine and iProspect’s new One-Search tool.