Beth graduated from Stirling with a degree in Marketing and went straight into a sales and marketing role with Belhaven , responsible for the retail marketing of their pub estate. She then moved on to Edrington when an opportunity arose in the award winning Famous Grouse Experience . It was there that her passion for Scotch Whisky started and she went on to take on Marketing and Innovation roles on The Famous Grouse (the UK's No 1 Whisky) and Cutty Sark. She has led the development of some new faces of these traditional brands such as The Ginger Grouse and The Naked Grouse. If you had to sum her up in one word it would be adventurous.