Ellie Norman

Ellie Norman

Director of Marketing and Comms, Formula 1

In 2004 Ellie joined Honda Motor Europe as Communications Manager.  Accolades include ‘Impossible Dream’ TV ad and winning ‘Advertiser of the Decade’ 2012 The Arrows. 

Back in 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan European Advertising, media, digital and printed materials.

In September 2012 Ellie joined Virgin Media as Head of Advertising.  During her time at Virgin Media Ellie has led the evolvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business.  This has resulted in Virgin Media’s most efficient brand communications to date and creatively the first Gold Arrow for the Bolt 9.58 sec ad.

January 2014 Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship.  This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships, and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX. 

Ellie joined Formula 1 in the summer of 2017 as the companies first ever Director of Marketing to lead the sport as it grows its fan base, and attracts a new younger audience.  This includes a new identity for the sport after 24 years and a focus on fan engagement.

Ellie is a Business Leader member of the Marketing Society and has a passion for pilates and classic Porsches.

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