Jason is VP Consumer Planning at Diageo North America. Previously Jason was based in Amsterdam in a Global Strategy role. Jason started his career in London advertising agencies, working as a Planner for 18 years, including at Ogilvy, Publicis and BBDO.
He won IPA Effectiveness and APG Creative Planning awards. He then moved on to become a Brand consultant and Marketing trainer, working with Clients like Mars Inc., Danone, Johnson & Johnson and Cadbury. In this period Jason was introduced to the transformative Marketing science of the Ehrenberg-Bass Institute, which forms the basis of his Marketing principles today. An alumnus of Oxford University, Jason is also a Scotch lover, which is pretty lucky, really.