Kim Wallace

Kim Wallace

Team Leader, Parental Audience Marketing, Scottish Government

Kim Wallace has been a pioneer of social media advocacy programmes and digital marketing in the cause-related sector right from the initiation of social channels. Since building a UK-wide set of brand ambassadors for Oxfam in 2006, Kim moved on to develop outstanding work in Social Marketing at the Scottish Government including numerous Gold Marketing Star-winning campaigns such as Greener Digital and Climate Change campaigns. Kim now leads the Scottish Government’s Parental Audience Marketing team, implementing a new single digital-first strategy for all of SG’s communications with parents.

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