Marketing Manager , Whitechapel Gallery (previously Digital Manager at TATE)
Maria Pavlou is Marketing Manager at the Whitechapel Gallery, London. Whitechapel Gallery is at the forefront of museums and galleries in the UK with its innovative exhibitions and events. Maria manages all marketing for the gallery, however she specialises in digital marketing, social media and content marketing. Maria ensures digital and traditional elements of a campaign work together and champions digital marketing as a means of storytelling. Maria joined Whitechapel Gallery from Tate, where she managed digital and content marketing and partnerships. With a background in publishing, Maria helped Tate reach audiences with her accessible style, two-way targeted communication and experience with partnerships.