Petra is Head of Advertising at RBS, currently managing NatWest and Royal Bank of Scotland national advertising.
She started her marketing career at the Leith-based ad agency formerly known as SMARTS (currently known as The Gate). Petra’s role as Head of Client Services gave her overall responsibility for a breadth of clients including First Group, Age Concern and The Scotsman.
She made the treacherous leap client-side to RBS more than 8 years ago and during that time has looked after RBS’ media planning and customer segmentation, as well as the bank’s sponsorship programme including the 6 Nations, before returning to where her career started in advertising.
She has worked on many award-winning creative campaigns, and garnered a number of effectiveness awards throughout her career. Petra’s a passionate advocate of an insightful (but succinct) brief and a firm believer that the quality of the creative work reflects the quality of the brief.
She lives in Edinburgh with her husband Gary, two young kids and a wee black hamster called Peppe.