Yvonne Balfour

Yvonne Balfour

Chief Marketing Officer, Ultimate Finance Group

Yvonne is an experienced marketer with an emphasis on data-lead, integrated marketing. Her career started in client management within marketing agencies, to running a successful direct marketing agency before moving into the corporate world working for Sainsbury’s, based within Sainsbury’s Bank, with roles leading Customer Insight and Targeting, Product Marketing and Marketing Transformation.

Yvonne is now Chief Marketing Officer at Ultimate Finance Group, building the newly launched Direct business to complement the successful Introducer business, requiring significant business transformation to meet the growth ambitions. The approach and successes achieved within the first year of setting up the direct channel’s digital marketing activities provided a positive return on investment which was considered a fantastic achievement. 


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