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The advertising industry has always structured itself around media. As new media emerged, new skills developed in order ...

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The 4 P's- product, peers, passion and play. ...

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Christmas is a crucial time for charities and social enterprises. As well as raising funds and inspiring new supporters,...

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TV planning approaches are too black and white. The truth is that every brand has to find its own shade of grey... ...

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It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels....

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Because the universe speaks to us through coincidence, or because of the Baader-Meinhof phenomenon... ...

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