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The Genius of Marketing: How Would Einstein and Picasso do Business Today?
From the vision of Apple to the insight of Zara, the passion of Nike and the customisation of Dell, today's leading brands think and act...Read more
The Dawn of the Marketing Venture Capitalist
In may 2005, Coldplay's single 'Speed of Sound' went straight into the top ten of the US charts – the first time a British group...Read more
Home Retailing: the Death of Home Shopping?
Depending on which papers you read, and when you read them, this year's holiday trading period was either retailing's salvation or damnation. However, a recent...Read more
Publishing has Adapted to Competitive Change: Time for the City to Follow Suit?
Historically, the success of the City of London probably has little to do with marketing, at least not marketing as it is traditionally understood. But...Read more
Stephen King: Bridging the Great Divide
There are many excellent scientific journals devoted to neurosurgery. Month by month, they publish learned papers, each having been subjected to rigorous peer review, that...Read more
The Long Tail – How endless choice is creating unlimited demand
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage...Read more
Does empirical science have a place in marketing?
The Ehrenberg-Bass Institute was inaugurated last March in the University of South Australia. For those whom this piece of news may have escaped, the new...Read more
New research to quantify the linkage that really matters
It's different at the top. While your subordinates are in the product or service markets and measure success in sales and profits, the board has...Read more
How to win friends and influence people
'Social Networks' are not a new phenomenon. The term was first used in the 1950s by a man called J.A. Barnes, who was studying human...Read more
How to improve your new product success rate
It's a familiar story of too many cooks ... In 2000, European mobile phone companies bid for the then next-generation 3G licences. With these licences,...Read more
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