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The Genius of Marketing: How Would Einstein and Picasso do Business Today?

The Genius of Marketing: How Would Einstein and Picasso do Business Today?

From the vision of Apple to the insight of Zara, the passion of Nike and the customisation of Dell, today's leading brands think and act...Read more
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Author: The Marketing Society
Posted: 10 Jul 2012
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Publishing has Adapted to Competitive Change: Time for the City to Follow Suit?

Publishing has Adapted to Competitive Change: Time for the City to Follow Suit?

Historically, the success of the City of London probably has little to do with marketing, at least not marketing as it is traditionally understood. But...Read more
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Author: The Marketing Society
Posted: 10 Jul 2012
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