Articles

Beyond brand management – the anatomy of the 21st-century marketing professional

Beyond brand management – the anatomy of the 21st-century marketing professional

In the 1920s, the Radio Corporation of America invented the broadcast network, a mass communications medium as broad in scope and reach as the contiguous...Read more
Views2374
Author: The Marketing Society
Posted: 10 Jul 2012
Rate this article:
0/5
View/Post Comments (0) X

Bertrand Russell May Not have Invented the Internet, but He Certainly Wrote the Brief For It

Bertrand Russell May Not have Invented the Internet, but He Certainly Wrote the Brief For It

'There are two ways of writing about the future,' wrote Bertrand Russell in the 1920s,1 'the scientific and the Utopian. The scientific way tries to...Read more
Views1506
Author: The Marketing Society
Posted: 10 Jul 2012
Rate this article:
0/5
View/Post Comments (0) X

'Treating Customers Fairly': Another Catch-22 Idea from the Regulators

'Treating Customers Fairly': Another Catch-22 Idea from the Regulators

Heaven knows the world of advertising and marketing has become increasingly heavily regulated in recent years, but no other sector has seen an initiative quite...Read more
Views1534
Author: The Marketing Society
Posted: 10 Jul 2012
Rate this article:
0/5
View/Post Comments (0) X

Pages

Subscribe to RSS - Articles