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Whitbread Turns Occasional Experiences into Lasting Impressions

Whitbread Turns Occasional Experiences into Lasting Impressions

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and you risk anarchy and irrelevance...Read more
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Author: The Marketing Society
Posted: 09 Jul 2012
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