The Behavioural Architects

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Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide ...

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It must be tough being a Volkswagen sales person right now. ...

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Behavioural scientists and psychologists such as Nobel prize winner Daniel Kahneman, acknowledge that merely knowing... ...

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The typical successful American probably isn’t, in reality, any more productive than your typical successful Brit,...

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This article is the second of a two-part series in which we explore some of the latest insights around cognitive ageing....

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Loss aversion is a cognitive bias which describes the way in which we feel the pain of a loss more than the pleasure of ...

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DEFINITION: Anchoring is our tendency to rely too heavily, or "anchor," on one trait or piece of information, ...

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DEFINITION: We often judge the likelihood of an event, or frequency of its occurrence by the ease with which examples an...

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Our decisions and preferences are affected by how information is presented to us. ...

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