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The product and the pendulum

The product and the pendulum

When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that...Read more
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Author: The Marketing Society
Posted: 18 Dec 2016
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Is your brand dead?

Is your brand dead?

A little late for Halloween perhaps but on a spooky note I thought it might be worth discussing dead brands as the equivalent of beating...Read more
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Author: The Marketing Society
Posted: 13 Nov 2016
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