Together our marketing expertise can make a genuine difference and, as big believers in collaboration, we've teamed up with some smart organisations to make this...Read more
What has changed (or not) about the business of creating names
I have been working as a namer for two decades and in the era of digital and artificial intelligenceRead more
The Invisible Brand: The Perils of the Fluid and Frictionless Journey
‘An invisible man can rule the world. Nobody will see him come. Nobody will see him go. He can hear every secret. He can rob,...Read more
Is Joon a joke? Air France take obsession with millennials to new heights
Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called Joon. Yes. You read that...Read more
Is this the end for brand purpose?
Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand...Read more
What relationship is right for your brand?
The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship...Read more