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Marketing for Good
Together our marketing expertise can make a genuine difference and, as big believers in collaboration, we've teamed up with some smart organisations to make this...Read more
What would you like your legacy to be?
Personal branding boils down to this.Read more
Marketing is memory making
A Chinese zoo passed off a Tibetan mastiff like this one as a ‘lion’. Read on for more examples of sham branding.Read more
The five factors that drive a high performance brand
Giles Lury questions whether being a high performance organisation equates with being a high performance brandRead more
What has changed (or not) about the business of creating names
I have been working as a namer for two decades and in the era of digital and artificial intelligenceRead more
The Invisible Brand: The Perils of the Fluid and Frictionless Journey
‘An invisible man can rule the world. Nobody will see him come. Nobody will see him go. He can hear every secret. He can rob,...Read more
Why the Dunkin' Donuts name change is too little, too late
Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.Read more
Is Joon a joke? Air France take obsession with millennials to new heights
Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called Joon. Yes. You read that...Read more
The product and the pendulum
When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that...Read more
Is this the end for brand purpose?
Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand...Read more
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