Together our marketing expertise can make a genuine difference and, as big believers in collaboration, we've teamed up with some smart organisations to make this...Read more
Gender Bias in Advertising
In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley—and even on...Read more
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Is this the end for brand purpose?
Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand...Read more
What relationship is right for your brand?
The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship...Read more
Brands with humanity, AI and fascist bots
It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘have a conversation’ with its consumers, ‘open...Read more
Reinventing brand: how can Nokia change the narrative to build new equity?
Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term...Read more