Client

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It’s only taken me 40+ years to work out that both ‘client’ and ‘agency’ are passive words...

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We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an impressive list of c...

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I mentioned in my last post that an old boss of mine asked me (when I returned from client-side after a very enjoyable a...

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It is one of life’s divine little ironies that Ad agencies, for the most part, are not very good at marketing them...

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Navigating Adland through Anthony Burrill prints ...

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When I was at Ogilvy I was a copywriter. I focused on coming up with great ideas everyday with my Art Director; I did my...

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By Jade Tomlin, Creative Director at Tribal Worldwide, DDB UK ...

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Dr. Pepper once asked ‘What the worst that could happen?’. A question which Pepsi has apparently found the a...

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Client briefs In-House Copywriter  Receives Brief  Reads Brief ...

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Most people can’t write about tone of voice without mentioning its patron saint, Innocent. ...

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I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place i...

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Some ideas for a new product concept by next week please! Deadlines everywhere, my inbox overflowing, no time to organis...

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As the conversation around women’s rights takes center stage under the current administration... ...

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Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this...

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We're delighted to announce that we hosted a breakfast with Bob Lord, Chief Digital Officer, IBM. The event took pla...

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We’re delighted to announce that this dinner was our first event in partnership with the Mobile Marketing Associat...

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Yet again, the internet presents legislators and regulators with problems that were never foreseen in pre-digital time...

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I’ve read a lot of books in the last 15 years. You know the ones, right? We’ve all read the same ones on mar...

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How might toy aliens and elephants help us to follow through on our plans and intentions? ...

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This month, Singaporeans have been casting their ballots.  ...

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