consumer behaviour

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This is ours

This is ours

The challenge we have in the connection economy spaces is that some people persist in acting like it belongs...Read more
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Author: The Marketing Society
Posted: 10 Aug 2014
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Are you feeling it?

Are you feeling it?

Mark Twain once said that 'Any emotion, if it is sincere, is involuntary'. This statement was substantiated by Daniel Kahneman who famously determined that human...Read more
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Author: The Marketing Society
Posted: 22 Jun 2014
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