Content Marketing

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Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Conten...

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Just about everything in marketing has changed in the last ten years. ...

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Just about everything in marketing has changed in the last ten years. ...

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To mark the launch of The Marketing Society Asia in April 2014, we embarked on a bold industry first - a global conversa...

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On the 24 September The Marketing Society held an exlusive Content Marketing breakfast in partnership with Yahoo at Balt...

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2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Highly Commended: Trelleborg, Content Marketing - case study

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels. Key to TMS’ product...Read more
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Author: The Marketing Society
Posted: 01 Mar 2015
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It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in th...

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Expanding the `Guru' experience In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. Th...

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We were delighted to host this event at Bloomsbury House where members had the chance to hear insights and advice from a...

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Lord Puttnam talked about - among other things - what he believed to be the biggest challenge facing business today - na...

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How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give u...

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Following a wonderful first year of The Marketing Society Asia we've put together a little video with highlights fro...

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Review of The Marketing Society Annual Conference on CMO.com. ...

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What are we doing as senior marketers to ensure we are skilled and fit for purpose in our businesses? Our SEA chair Wayn...

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Somewhere, someone will be doing business unusually; re-shaping the value exchange, re-defining the business model, rese...

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Now in its 4th year and back by popular demand, this intimate, invitation-only dinner challenged the the way in which B2...

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2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content & Highly Commended Social Media

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few...Read more
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Author: The Marketing Society
Posted: 29 May 2014
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An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their product...

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The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought...

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2013 award winner: ASOS, Content Marketing/Best Leading Edge Thinking

2013 award winner: ASOS, Content Marketing/Best Leading Edge Thinking

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy. It...Read more
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Author: The Marketing Society
Posted: 01 Nov 2013
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At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns - yes, there...

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The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-lov...

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