Creativity

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People familiar with a brand may respond more positively to a particular ‘cue’ writes Heather Andrew, CEO of...

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Consumer neuroscience is a buzz word right now as a growing number of brands seek new ways to prove their advertising bu...

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It sounds rather grandiose doesn’t it? But seriously, my biggest takeaway from the first three immersive days of t...

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Spain is a land of diverse cultures that drives incredible creativity. ...

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My eldest daughter Siun is 11 years old and has just started secondary school. This new stage in family life has sharpen...

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I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place i...

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From crazy cards with Coldplay to those famous Eureka! moments, here's what you can learn from musicians.  ...

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Going beyond the core. Can its inexorable rise ever be stopped?  ...

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Willem Van der Hoeven, former brand director of Dos Equis shares three bits of advice on creating great work. Creating...

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A couple of years ago, I spent the day with Sir Richard Branson. I wanted to know what drives one of the world&rsqu...

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While it’s easy for brands to go too far, sometimes the issue at hand is too important not to speak up. ...

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When it comes to the women's sport, all too many brands are guilty of relying on unrealistic ideals of perfection to...

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From emotional diaries to meditation, The Flying Dodo's Michelle Hawkins gets us in a happy frame of mind for the of...

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Inspiring Briefs addresses how clients and agencies can work better together to create great briefs that result in winni...

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The Inspiring Minds programme is designed to inspire bolder and better marketing leadership by addressing key topics and...

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Mobile is a platform that most marketers view as a clear business opportunity... ...

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Will the opportunities thrown up by the rise of digital and a challenging marketplace drive greater creativity or instil...

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Michael Hay, Creative Director of Staff Communications at Ikea visits us in the office and gives us his 3 Bits of Advice...

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Passionate when it comes to the customer experience, Rod Butcher's latest blog examines the do's and don'ts ...

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