Dave Trott

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Water bomb

Water bomb

Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK. How they took tap water, costing 0.03p for half a...Read more
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Author: The Marketing Society
Posted: 22 Jan 2017
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Joss Davidge, Managing Partner of brand experience agency BEcause, continues his weekly search for stand out marketing c...

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Old Farts

Old Farts

Do you refer to disabled people as crippled farts? I very much doubt it. How about people from other countries, are you okay with calling...Read more
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Author: The Marketing Society
Posted: 08 Jan 2017
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At GGT, our CEO was Mike Greenlees. His favourite expression was “As well as, not instead of”. That was hi...

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For the past year I’ve been developing a cough. ...

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In the 18th century 216,000 people worked in the mines. Many were women and children, some only five or six years ol...

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In the 18th century 216,000 people worked in the mines. Many were women and children, some only five or six years ol...

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The Receiving End

The Receiving End

The reason for boxing gloves seems obvious enough. To protect the person getting hit. Bare knuckles would obviously do more damage, so the person on...Read more
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Author: The Marketing Society
Posted: 05 Dec 2016
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Dalton Trumbo was the highest paid screenwriter in Hollywood. ...

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Nowadays everyone must call themselves a storyteller. Like anything else, this is just... ...

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In my A Level English exam I concentrated as hard as I could. I sweated every minute for (I think) 3 hours. I didn...

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Brains are a hindrance

Brains are a hindrance

In my A Level English exam I concentrated as hard as I could. I sweated every minute for (I think) 3 hours. I didn’t waste...Read more
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Author: The Marketing Society
Posted: 13 Nov 2016
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The reason for boxing gloves seems obvious enough. To protect the person getting hit. Bare knuckles would obviously do...

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In 1917, Germany was fighting a war on two fronts. This is always a bad idea because their forces were split. The pr...

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Dave Trott explains the concept behind his new book, One+One=Three. ...

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McLaren's John Allert on relevant brands at our Fellows Cocktail Party 2016. ...

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