David Taylor

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While it’s easy for brands to go too far, sometimes the issue at hand is too important not to speak up. ...

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Diversity was always going to be a hot topic and there’s a growing sense in the industry... ...

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Airbnb offers a textbook example of how to manage a modern brand launch says Sam Becker, Creative Director at Brand Unio...

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Black millennials—a highly engaged demographic on YouTube—want to see more inclusive advertising. This Black...

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When looking for new business ideas, it can help to BE the consumer, rather than trying to understand the consumer. This...

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Worldwide, the Muslim population is one of the fastest-growing demographic groups. According to new analysis from the&nb...

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GoPro recently posted disappointing Q4 results, with sales down 31% and a loss of $34.5mill. Ow. ...

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Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one...

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LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines p...

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Can YouTube influencers help grow your brand? David Taylor explores. ...

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Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping p...

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Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Conten...

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As we approach the end of the year, its time to look back and do a review of our favourite posts from 2016. We've do...

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Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes. ...

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Its time to complete our look back at our favourite posts from 2016. Here are our top posts of 2016 from July to Decembe...

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I’m just back from my first trip to SXSW and it certainly lived up to all the overwhelming, chaotic inspiring hype...

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I was interested to read an article about the rejuvenation of ITV* recently in the Times, led by CEO Adam Crozier. It sh...

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Stretching too far from the core has cost UK supermarket chain Morrisons £163 million. This is the total write-off...

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Dollar Shave Club (DSC) is a great example of a brand using digital to enhance the customer experience... ...

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To survive and thrive in our digital age, make a list. ...

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