Is it time for a more responsible narrative in digital marketing?
I must admit that I was somewhat blown away by an excellent interview with author, speaker and business consultant Simon Sinek on the subject of...Read more
How digital has changed the marketing of product launches
The job of the marketer is becoming more and more difficult as the digital industry continues to grow. At Your Favourite Story we recognise the...Read more
Flux and convergence in the connected age
Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies. Doubtless there was much hand-wringing in some quarters of the...Read more
LinkedIn’s top 10 digital marketing predictions for APAC in 2017
LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing in the APAC region which...Read more
Connecting virtual with reality.
Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be...Read more
Learn why it's critical for MENA telcos to embrace digital now
From the growing importance of mobile marketing to e-commerce opportunities on smartphones, having an internal digital-friendly mentality is more crucial than ever for MENA telcos...Read more
Japan’s Sogo & Seibu local stores and the digital revolution
In today’s changing retail landscape, one thing is clear: Brands need to embrace digital or get left behind. As more consumers turn to their smartphones...Read more
The last days of disco: when it’s time to rediscover relevance
‘I can remember planning, Building my whole world around you. And I can remember hoping, That you and I could make it through. But something...Read more